Motorola werkt samen met (RED) en introduceert nieuwe MOTOSLVR Red handset tegen AIDS
Vandaag toonde Motorola zijn nieuwste toestel de MOTOSLVR Red in samenwerking met (PRODUCT) RED tegen AIDS in Afrika. Het toestel is de eerste in een nieuwe lijn van mobiele toestellen die dit goede doel ondersteunt.
Motorola toont vandaag een nieuw product de MOTOSLVR Red, een nieuw toestel dat een goed doel ondersteunt; het tegengaan van AIDS in Afrika. Het toestel is de voorloper van een nieuwe reeks van rode toestellen die in de komende periode de markt zullen bereiken.
In Nederland zal het toestel niet direct leverbaar worden via de shops, maar men kan het toestel wel via de website van (PRODUCT) RED bestellen. Door een mailadres achter te laten wordt men op de hoogte gehouden van de verkrijgbaarheid van dit nieuwe toestel.
Voor meer informatie over de Motorola SLVR Special Edition RED en (PRODUCT) RED lees het persbericht hieronder en klik op de diverse links in het verhaal.
Om meer te weten te komen over de nieuwe MOTOSLVR klik op www.motorola.com/red of hier!
Persbericht:
Motorola today unveils, with the unanimous support of the UK Mobile Industry, (MOTO)RED - the first in a brand new portfolio of mobile handsets created to help eliminate AIDS in Africa.
Launched by co-founders Bono and Bobby Shriver at the World Economic Forum last January, (PRODUCT) RED is designed to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.
In an unprecedented demonstration of support, mobile operators and retailers from across the UK (BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone) have all united behind this initiative. The first product in Motorola’s new (MOTO)RED portfolio was revealed as the ultra slim, ultra chic red MOTOSLVR.
"RED is a 21st century idea. It's an amazing thing that these companies are doing - lending their creativity and financial firepower to the Global Fund's fight against AIDS in Africa, the greatest health crisis in 600 years. I think doing the RED thing, doing good, will turn out to be good business for them," said Bono, co-creator of RED.
“Motorola has been doing business in Africa for more than 30 years, and our support of the Global Fund is one way that we're able to give back to the region. Additionally, with our new red model, MOTOSLVR will help change the way people think about AIDS in Africa. We're literally placing in people's hands an opportunity to help find a solution," said Ron Garriques, president of Motorola Mobile Devices. "Motorola and the retailer partners in the UK are contributing £10 from every red MOTOSLVR handset purchase. And, starting today, our operator partners have agreed to donate to the Global Fund 5% of the monthly revenue generated by each red MOTOSLVR. So, with every call, every text and every download, consumers will be able to make a difference in the fight against AIDS in Africa every day."
Recent figures1 provided by the Global Fund demonstrate just how significant the individual contribution every new (MOTO) RED connection can make. The proceeds of selling just three handsets can provide a year’s worth of school materials and daily hot meals for a child orphaned by AIDS, while 5% of the average yearly phone bill can provide 180 treatments to prevent mother-to-child transmission of HIV.
The new red MOTOSLVR will be available to purchase in stores throughout the UK from 15 May 2006. Other countries can buy the new device via the website of (PRODUCT)RED’s: www.joinred.com
